Are Gmail Addresses Unprofessional?

“No one’s crazy,” writes Morgan Housel in the very first chapter of his best selling book, The Psychology of Money.

Instead we deal with individual situations based on our set of experiences. Remember, Michael Phelps ate 10,000 calories a day to prepare for the Olympics.

Under different conditions our strengths can be weaknesses and our weaknesses can be strengths.

This came to our team’s mind when we saw a car commercial where the dealer asked people to email him on his Gmail address.

A Gmail address is unprofessional but that’s what the dealer hoped for. Instead of thinking about a professional buying experience, customers perceive the dealership more casually.

Business is about tradeoffs. No one is crazy, they’re just making tradeoffs.

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