Are you Awake?

“What did you say?” John startled awake.

John was in this meeting to make the next product the product. He’d started a handbag business. He’d started a T-shirt business (We’ve all thought of this, right?). He started an art business and tried to manage a gallery.

None worked.

John’s next idea was a pillow. He was trotting around New York City, broke as a joke when he sat down with a sleep scientist who noted that he looked tired.

“Thanks,” John sheepishly said, “I had to sleep on the subway last night, but it’s okay because I cuddled up with my bag and it was actually surprisingly comfortable.”

That makes a lot of sense, the scientist replied, I prescribe weighted blankets that mimic that effect for my patients.

“What did you say?”

John dropped the idea for the pillow. He immediately prototyped a weighted blanket. It worked for him. It worked for his friends too.

He created the marketing - it wouldn’t be a weighted blanket, it would be a gravity blanket to help with sleep, stress, and anxiety. He sourced production. He posted to Kickstarter. Twenty-four thousand people signed up.

John Fio was awake to the idea, the possibility, the universe. He was awake to that’s interesting moments. Are you?

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