If You Want to Go Fast, Go Alone

Justin Welsh’s Solopreneur Plan

Justin Welsh was a high-flying sales VP. He built teams, closed deals, and took on enormous responsibilities. Thoughtful, well-connected, and a solid communicator.

A perfect candidate to found the next high-flying startup.

But, Justin didn’t want that. He didn’t want the long hours, stressful ‘off’ time, and the draining people management the large teams require of their leaders.

So, he chose a different route.

He built a few courses, grew a newsletter, and optimized his entire business around automation instead of delegation. If software couldn’t do it, then it wasn’t for him.

The result is a business that does not need more people in order to scale. His products are information, which means that there is zero marginal cost to deliver it to one additional customer.

He does over $1 million in annual revenue.

But his wealth extends beyond the financial. He also has control over his time and attention, which means deeper relationships with the people that matter most.

Just because you can, doesn’t mean that you should. In the era of product-market fit, we often overlook Founder-Business fit. Are you in the vehicle that fits you?

If you aren’t, it’s your responsibility to change it.

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