Trading Time

Dan Martell is a business coach. The majority of people with that title should induce an eye roll. But Dan has built five separate businesses and sold three of them for 8 and 9-figure sums.

When it comes to business advice, he knows what he’s talking about. So, when he decided to write his first book, can you guess what he chose to teach?

How to trade money for time.

Dan has personally witnessed hundreds of founders stunt their growth by failing to effectively delegate the lower leverage activities on their calendars.

This looks like CEOs of 100+ person companies still managing their inbox. Small business owners mired in fulfillment, despite their best skill being sales. 10x engineers onboarding new hires.

Every big business outcome requires some form of leverage. These days media and software are the most sought after form.

But, hiring competent people and deploying them has been an effective method of building organizations since time immemorial.

It’s also the path off the hamster wheel of grinding through 70 hour weeks and harming your dearest personal relationships.

As Dan says about his success and balanced life, “None of it has come because I’ve grinded harder. All of it came because I learned to think and act differently inside my company, so that every moment invested in it has allowed me to withdraw more energy from it.”

If you’re not energized by your work, Buy Back Your Time may be worth a read.

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