Study Your Unhappy Customers

Bad reviews break your heart. The product or service you bring to the market is the ultimate representation of your business.

For most founders, a negative critique can feel like a referendum on you as a person.

If that sounds like you, allow Bill Gates’ perspective to change your mind.

While building Microsoft, Gates would hunt for negative reviews. He’d survey any customer that churned off of his product to understand what made them leave.

As a result, he knew his customers better than the competition and pivoted his offering in the direction of their satisfaction.

It’s grueling work.

Our fragile egos would probably prefer to hear and read compliments. But through doing the work that most people won’t, you’ll be able to achieve results they can only dream about.

The Daily Entrepreneur newsletter delivers brief meditations on the principles & practices of the world's greatest business builders. This newsletter will always remain free and dedicated to helping you get a little better each day.