Never Stop Founding

Are we in a recession? Yeah, probably. 

Is that the most important question? Not even close.

Macroeconomic events matter when you’re at scale. Executives at McDonald's, GE, and Google better have a handle on what’s happening across the globe. Their firm is already integrated with hundreds of millions of customers, suppliers, and geographies. Their job is to ride the waves of the economy.

You’re in a different role. You need to look inward at your company and your offering. The greatest impact you can make comes from incrementally improving your offer and your team. 5% internal improvement trumps 5% market moves every day.

Patrick Colletti leaned into internal improvement within Net Health after the DotCom bust. He had to Refound his company. That meant restructuring their product, laying off all but 2 employees, and getting maniacally focused on sales.

Even in the valley of a severe recession, he laid the foundation of future heights.

Twenty years later, Net Health does over $100 million in annual revenue and has hundreds of employees. All thanks to its refounding moment.

What change have you been putting off?