Growing Revenue by 10% but....

During an economic downturn, one luxury hotel chain saw their booking rate plummet. Hotel rooms are perishable. Sell it or lose it. But people weren’t spending. Could they change that?

Rather than cut prices, they offered more. Wi-Fi became free (this was years ago). Check-in became earlier. Check-out was later. Concierge services changed from passive to active.

Revenue grew by 10%, but costs did not. Each added perk had a cost, but it wasn’t equal. Things that meant little to the hotel had large effects on the guests.

Non-luxury hotels get a similar bang for the buck with free breakfast.

Think creatively. Be bored. Talk to customers. What can you easily add that they greatly enjoy?

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