Geographic Depth

For the last two decades, Network Economies have won the day.

Uber obliterated taxi medallions. Amazon stomped small retailers. VC poured billions into Doordash.

Bezos, Kalanick, and thousands of mimics created recipes for digitally-enabled service that could be replicated and executed by software and gig workers.

As these companies grab headlines and advertisements it can feel like the breathing room for competitors has vanished.

But, you’d be wrong.

Harvie, and its founder Simon Huntley, decided to pursue depth over network-expanding breadth.

His company provides residents of Western Pennsylvania with access to food from more than 700 regional farms, delivered straight to their front door.

They can’t match DoorDash’s times, or AmazonFresh’s selection.

But, they can market a truly sustainable food system. One predicated on food sources that have served people in the area for centuries.

They also put groceries front and center that would be relegated to a novelty section in the largest corporate chains.

But, perhaps most importantly, they offer their customer an identity: Supporter of local farmers. Conscious consumer. Local community members.

How can big tech ever compete with that?

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