The Dangers of Discounts

Apologies are hard - we’ve shared frameworks - and so we take the easy choice: the discount.

It’s familiar. Someone comes in, they’re upset, the original contract is broken. “Fix this now!”

Other customers come in. It’s a scene. A discount saves the day.

Or maybe it’s another scenario. Sales are slow. Or, a competitor is doing it.

But discounts should be a last resort.

They devalue your product. They interrupt chances for creativity. They’re easy outs that don’t fix underlying problems.

Rather than discounts, get creative. Value your own product. Think through action plans and decide how to act.

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