How to Improve Your Creativity

Garbage in, garbage out.

In his book, The Creative Curve, Allen Gannett provides academic rigor and anecdotes to back up this wisdom. The world’s most elite creatives don’t brute force their work with a “45-minute brainstorm”. Instead, they focus on consuming the absolute highest quality inputs they can find.

Then, they create quiet time and space to let those high-quality inputs marinate in their head and evolve into something new.

Through this lens, it’s clear that most great works are produced by mindful, intentional actors, not pre-ordained natural geniuses.

Phew…

So, all you have to do is take an inventory of your inputs and judge their quality.

Behind door 1 is resolution to who will get a rose in next week’s ceremony and the most epic speed run of a popular video game.

Behind door 2 are technical manuals, biographies of the greats in your industry, and analysis from operators who are in the arena.

Which information diet will support the impact and output that you aspire to have?

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